On April 15th, Tokyo hosts the ProWein 2026 international exhibition, where Georgian winemaking will be presented with a revolutionary concept. Innovative brands are united for the Asian market by NGG.wine (New Generation Georgian Wine) — a new strategic platform co-founded by HIT Hub and Vine & Wine Group (vwg.ge).
This marks the first practical implementation of HIT Hub's long-term, public strategy, which was announced back in 2025 in an interview with OK! Magazine, where the company's founders discussed their plans for "collaborative integration" in the wine sector.
Vision into Reality
NGG.wine is not just another producer association; it is a response to global market challenges. At the Tokyo exhibition, member wineries are represented under the NGG.wine umbrella: Vine Cra, Royal Ikalto, Avaliani Brothers, Binekhi Winery, and Gurgenidze Family Winery, who are creating the "new generation" of Georgian wine.
The Founders' Vision
David Tamarashvili, Co-founder of NGG.wine:
"Our goal is for the world to see the new face of Georgian wine. We respect tradition, but we create the future. The Tokyo exhibition is an excellent platform to show how our industry is evolving and the potential that new generation Georgian wine has on the international stage."
Vladimer Kaperski, Managing Partner of HIT Hub:
"NGG.wine is a business ecosystem built on the synergy of HIT Hub's technological and strategic expertise and VWG's industry knowledge. We offer producers not just an alliance, but access to analytics, digital tools, and business models essential for success in the global market."